store mannequins spy on customers
(Author : psfk)
The $5,000 device, developed by Italian mannequin maker Almax, reveals details about shoppers such as age range, gender, race, and time spent in the store. A special camera is installed inside the mannequin’s head is connected to facial recognition software. This analyzes the features of people passing through the front and provides info useful to the development of targeted marketing strategies.
The software can also provide data such as the number of people passing in front of a window at certain times of the day, so retailers can see when there is a greater influx of customers and if some areas risk being overcrowded. The customer data is kept private and sensitive data isn’t recorded or transmitted. It allows them to find out whether a product has attracted the attention of shoppers, assess the effectiveness of window displays, and discover new target groups. Check out the video below for more info about the EyeSee mannequins: