Benefit Cosmetics
launches ‘Glam Up & Away’ retail kiosks in Canada

Sales activation

Sales activation

30 January
2018

Benefit Cosmetics launches ‘Glam Up & Away’ retail kiosks in Canada

San Francisco-based beauty brand Benefit Cosmetics is bringing its “Glam up & away” automatic retail kiosk to Calgary International Airport (YYC) this Spring.

(Author : Jennifer Braun)
 

The concept, first introduced in the U.S. market in 2013, is designed to look like a vintage pink beauty bus, but mimics a vending machine that gives instant access to Benefit’s bestselling products, as well as tips and tricks through its graphic user interface.

“High-traffic airports are the next beauty battleground for prestige cosmetic brands. Benefit has been successful as the pioneer in selective makeup self-serve vending machines in U.S. airports and is excited to expand this concept into Canada,” explained Jean-Andre Rougeot, Chief Executive Officer, Benefit Cosmetics, in a news statement.

Canada is the first market outside of the U.S. to install a Glam Up & Away kiosk and plans for further expansion across the country are currently in progress.
There are currently 52 Glam Up & Away locations in 34 U.S. airports and cities.

Source: us.fashionnetwork.com

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